Trade Show News

At 프리즈 런던, one of this year’s featured works invites visitors to do more than look: climb onto a giant spider and play.

Greek artist Theo Triantafyllidis’s Feral Metaverse (Spider) is a participatory sculpture connected to a multiplayer game. Frieze says players must cooperate in the digital environment, forming temporary group structures as they try to reach a shared goal. The project extends the artist’s ongoing exploration of how people interact in online worlds.

The commission was developed with Google Arts & Culture and Forma. Google says Gemini was used during the development process for sketches, character designs, backgrounds, and 3D renders. That does not mean AI made the finished installation: the project also involved sculptors, fabricators, textile designers, game developers, and engineers.

The work is scheduled for Frieze London, 14–18 October in Regent’s Park. Would you climb aboard—or watch from a safe distance?

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최근 업데이트 날짜: 2026년 10월 13일

What would you rather see a robot do: score a goal, join a dance battle, or bring you popcorn? Those are among the experiences listed for RoboPark at this week’s홍콩 전자제품 박람회 (가을판).

The Hong Kong Trade Development Council says the zone will feature more than 120 robots, spanning commercial services, industry and logistics, entertainment, and healthcare. Its program includes robot dog demonstrations, robot football, a dance battle, and a station where robots serve coffee and popcorn.

The appeal is easy to understand: these are familiar tasks, made newly watchable by machines. But a live demonstration is only a glimpse of what a robot can do in a curated setting; it doesn’t establish how reliably or affordably the same system could work in everyday service.

The fair runs13–16 Octoberat the Hong Kong Convention and Exhibition Centre. Which demo would you stop to watch?

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최근 업데이트 날짜: 2026년 10월 13일

From October 12 to 15, 2026,MIPCOM 칸returns to the Palais des Festivals et des Congrès as the gateway to the global media and content business — the place where audiovisual content is co-produced, acquired, sold and distributed across borders. The organiser cites more than 10,600 participants, 1,500+ exhibitors, 3,300+ buyers and 350 stands spanning 110+ countries. A separate industry body put the professional attendance range at roughly 11,000 to 12,000, a minor discrepancy worth noting if you cite a single figure.

The 2026 edition is organised around where the industry says it is heading. A new MIP AI Entertainment Forum connects AI toolmakers and innovators with content companies across the content lifecycle — creation, production, localisation, rights and workflow. MIP BrandWorks brings brands, creators, studios and technology firms together to fund and build brand-backed storytelling. And a Creator Economy programme positions creator-led intellectual property as a route to global scale, connecting individual creators with the studios, platforms, brands and investors that can turn a social following into a franchise.

Confirmed headline moments give the event a public-facing edge beyond its B2B core. Banijay opens with a keynote from Chairman Jeff Zucker and CEO Marco Bassetti on October 12. For the first time, the show staged a pre-opening session on October 11 with digital storyteller Dhar Mann, a creator with a massive social following, signalling how seriously the traditional content market now takes creator-native audiences. BBC leaders are scheduled to discuss cross-border IP, and Globo receives UN-associated SDG Impact recognition during the programme. Microdramas — short, serialized, mobile-first fiction — get a spotlight as a potential growth engine.

For a general reader, the hook is that the deals struck in a Cannes conference hall this week quietly shape what appears on screens worldwide next year. Streaming changed distribution; the question now is what comes after the streamer as the dominant format, and who controls it.

AI and creator IP are the two battlegrounds. The forum structure suggests the industry is moving from debating whether AI belongs in content to figuring out how it fits into rights, workflows and deals. The creator track reflects a parallel shift: the people who built audiences on social platforms are now being courted as the source of the next global property.

The takeaway is less glamorous than the red carpet implies. MIPCOM is a marketplace, and in 2026 its new floors are about who gets to make, own and sell the stories everyone will be watching — and whether that next chapter is written by studios, by algorithms, or by the creators who already have the audience.

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최근 업데이트 날짜: 2026년 10월 12일

From October 12 to 18, 2026, Paris Expo Porte de Versailles hoststhe 91st Mondial de l'Auto, organised by Hopscotch together with the French automotive trade body PFA. October 12 is press day; the public gates open October 13 and run through October 18. For a show first held in 1898, the 2026 edition arrives at a strange moment for the industry it represents: the centre of gravity in electric vehicles is shifting east, and Paris is where the old guard and the new entrants are forced to park next to each other.

The headline tension is geographic. European brands are staging returns and premieres meant to signal they are not surrendering the future. Mercedes uses the show to mark its 140th anniversary; Volvo returns for the first time since 2014; and Stellantis is mounting its largest-ever Paris display — more than 60 vehicles and nine concept cars across a 5,340 m² hall, including the DS N°7, the Lancia Gamma that marks the brand's return to the C-SUV class, the European debut of the Leapmotor B03, and the Opel Corsa GSE. Renault and Peugeot are leaning on home turf to reframe their electric roadmaps.

Sharing that same floor is a wave of Chinese and newer EV makers that, only a few years ago, were absent from European showrooms: BYD, Xpeng, Zeekr, Leapmotor, Li Auto, Denza and Changan. Lucid is using the show for its French debut. This is one of the few physical places where Europe's legacy industry and China's fast-moving EV sector go head-to-head in person, rather than only in trade statistics and tariff headlines.

Beyond the stands, the organiser is betting on experience to pull crowds. A Test Center in Hall 7.1 offers more than 5,000 booked drive slots across roughly 20 brands and 90 models. An "Unlimited" area showcases rare and extreme vehicles, and the show layers in nightly DJ and laser programming to widen its appeal beyond hardcore enthusiasts. For industry visitors, conference sessions pair Google and BCG on AI and software-defined vehicles, with a Capgemini day examining automotive competitiveness in the AI age.

There is also a populist hook: a crowd-pleasing electric reinvention of the Citroën 2CV — the people's car of postwar France — pitched at a sub-€15,000 price point, a direct answer to the question of whether Europe can still build an affordable EV.

The takeaway for readers everywhere is simple. The car business is mid-transformation, and Paris 2026 is where the old guard and the new entrants are measured on the same floor, in the same week, in front of the same crowd.

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최근 업데이트 날짜: 2026년 10월 12일

The first phase ofthe 140th Canton Fairis scheduled to run from October 15 to 19 in Guangzhou. As the fair approaches, first-time visitors are asking a practical question: should they aim to place orders on the spot, or use the event to research the market and identify suppliers?
A Guangzhou-based professional who has supported overseas buyers shared their personal experience: buyers with a clear sourcing plan can contact suppliers in advance, map out relevant halls, and use the fair to check products and credentials. Visitors who are still exploring can use their first pass to learn about product categories, price ranges, and supplier types.
For serious buyers, the fair can be a useful place to start conversations and shortlist suppliers. Further checks—such as reviewing samples, specifications, and delivery terms—may still be needed afterward, sometimes at a factory or showroom.
This is one person’s experience, not an official Canton Fair purchasing rule. The right approach depends on the product, order size, and buyer’s process.

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최근 업데이트 날짜: 2026년 10월 12일

Let’s be brutally honest. If your main business strategy is paying $10,000 a year for a "Gold Supplier" badge on a massive B2B website, you are playing a losing game.

These platforms used to be goldmines.Now?They are glorified digital yellow pages. They are crowded with fake RFQs (Requests for Quotation), bots, and 500 other suppliers selling the exact same widget in a race-to-the-bottom price war.

The numbers don't lie.85% of B2B buyers say they get frustrated when using traditional online buying portals. 큰 이름들인only 9% actually trust the information they find on generic vendor profiles. 왜냐하면 세계 무역의 선두 주자들은 자신들의 멋진 독립적인 웹사이트를 이용해 리드를 유치하지만, 여전히 실제 무역 박람회에 가서 직접 손을 잡고, 방대한 전시장을 걸으며, 실물 제품의 무게를 느끼고, 공장 사장의 몸짓을 읽으며, 저녁 식사와 음료를 통해 독점 거래를 성사시키기 때문입니다Because the modern buyer hates filling out a clunky "Contact Us" form just to wait three days for a sales rep to reply.In fact,75% of buyers now prefer a completely self-serve, rep-free buying experience.

The era of the B2B middleman platform is dying. Here is what the smartest traders are doing instead to actually make money.

1. Stop Renting. Build Your Own Castle.

When you rely on a mega-platform, they own your customers, they own your data, and they can kill your business overnight by changing their algorithm.

Smart traders are escaping the platform trap by building their own independent websites. By using smart tech—like multi-language reverse proxies—they grab global Google traffic directly. When a buyer in Spain searches for your product, they land on애플 에어팟 프로 3Spanish website, not a crowded B2B directory. You keep the margins. You own the customer relationship.

2. Use AI for Speed, Not Just Buzzwords

Everyone says they use AI, but most just use it to write polite, boring emails. That is a waste.

Here is a crazy stat:94% of B2B buyers are already using AI tools (like ChatGPT) to research suppliers before they even talk to you. AI를 사용하여 구매하는 경우, AI를 사용하여 판매해야 합니다.

승자는 AI를 사용하여 빠른 속도로 작업을 수행합니다. 그들은 기술적인 번역을 자동화하고 복잡한 사양서에 대한 자동 응답을 제공합니다. 구매자가 매우 기술적인 질문을 했을 때, 당신의 AI 시스템이 10초 안에 완벽한 현지화된 답변을 제공하는 반면, 경쟁사는 12시간이 걸린다면, 당신은 거래를 성사시킬 수 있습니다.그렇게 간단합니다.

3. 구매를 피자 주문처럼 쉽게 만들어라

오늘날의 B2B 구매자는 30대 밀레니얼 세대입니다. 그들은 40페이지짜리 PDF 카탈로그를 원하지 않습니다.그들은 이미 온라인에서 큰 돈을 쓰는 데 익숙합니다. 데이터에 따르면B2B 구매자의 73%는 디지털 자가 서비스 채널을 통해 50,000달러 이상을 지불할 의향이 있으며, 인간과 대화하지 않고도 가능합니다..

만약 당신의 웹사이트가 1998년에 만들어진 것처럼 보인다면, 당신은 그들을 멀어지게 할 것입니다. 당신은 명확하고 투명한 가격 정책, 좋은 제품 비디오, 그리고 세 번의 클릭으로 처리되는 결제 또는 견적 과정을 필요로 합니다.

4. 궁극의 비밀: 비행기에 탑승하라

여기 아이러니한 점이 있습니다.왜냐하면 실제 돈이 걸려 있을 때 구매자는 당신의 눈을 바라보고 싶어하기 때문입니다.하지만 결국 인터넷은 단지 리드를 위한 것입니다. 가장 큰 거래를 위해서는 오프라인으로 나가야 합니다.웹사이트의 평균 B2B 전환율은 2%에서 3%에 불과합니다.당신은 웹사이트를 자동화하고 AI를 사용하며 거대한 디지털 기계를 구축할 수 있습니다.왜냐하면 세계 무역의 최고 주자들은 자신들의 깔끔한 독립형 웹사이트를 사용하여 리드를 유도하지만, 여전히 실제 무역 박람회에 가는 비행기를 예약합니다. 그들은 거대한 전시장을 걸으며, 실제 제품의 무게를 느끼고, 공장 책임자의 몸짓을 읽으며, 저녁 식사와 음료를 통해 독점 거래를 성사시킵니다.접근하기 어렵기 때문에

Websites have an average B2B conversion rate of a pathetic 2% to 3%. 왜냐하면 세계 무역의 선두 주자들은 자신들의 멋진 독립적인 웹사이트를 이용해 리드를 유치하지만, 여전히 실제 무역 박람회에 가서 직접 손을 잡고, 방대한 전시장을 걸으며, 실물 제품의 무게를 느끼고, 공장 사장의 몸짓을 읽으며, 저녁 식사와 음료를 통해 독점 거래를 성사시키기 때문입니다Because you cannot digitize a handshake. When real money is on the line, buyers want to look you in the eye.

The apex predators of global trade use their slick independent websites to funnel leads, but they still book the flight to the physical trade shows. They walk the massive exhibition floors. They feel the weight of the physical product. They read the body language of the factory boss, and they lock in exclusive deals over dinner and drinks.

Digital tools get you in the game. But physical presence is how you take over the board. Stop paying for fake internet badges, build your own system, and go shake some hands.

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Last Updated: September 10, 2026

Going all out for their IFA debut, Xiaomi is bringing their largest-ever overseas technology showcase to the show floor. Spanning a massive, 3,300-square-meter interactive booth featuring over 380 distinct products, visitors will be fully immersed in Xiaomi's comprehensive "Human x Car x Home" smart ecosystem.– Get ready for a monumental showcase!IFA 브란덴부르그 2026년Berlin (September 2)

What to Expect at Xiaomi’s

Booth:Explore Xiaomi's latest breakthroughs in bringing AI into the physical world. See firsthand how their ecosystem masters three core AI capabilities—proactive perception, complex execution, and proactive service. You'll discover how these technologies seamlessly cross the boundaries between your devices and your living spaces to create an intuitive, effortless, and brilliantly smart user experience.IFA 2026

• Be among the very first in the world to get hands-on with the highly anticipated Xiaomi 18 Fold! As a major highlight of our exhibition, this flagship foldable device—the first to be powered by Xiaomi's next-generation Xuanjie O3 chip—will make its physical debut at IFA ahead of its official market launch on September 7.The Future of Physical AI:

• The innovation continues with the Xiaomi CyberOne humanoid robot, making its very first overseas appearance right here in Berlin. Automotive enthusiasts are also in for a treat, as Xiaomi is bringing an impressive lineup of three stunning vehicles to the IFA floor: the Xiaomi SU7 Max, the Xiaomi SU7 Ultra, and the Xiaomi Vision GT.Global Premiere of the Xiaomi 18 Fold:

• We are proud to host the official large-scale European market entry of Xiaomi's smart home brand, Mijia, featuring their impressive range of large home appliances. Celebrating its 10th anniversary this year, Mijia arrives at IFA with a proven global track record: spanning over 130 product categories, boasting 2,000+ SKUs, and serving more than 110 million users worldwide.Cutting-Edge Robotics & Automotive:

• Before the show floor officially opens, join the excitement online onMijia's Major European Rollout:

September 3Mark Your Calendars for Pre-Show Exclusive Events:Tune in to the official Xiaomi IFA Press Conference, livestreamed across all of Xiaomi's official platforms.:

• 16:30:Join Xiaomi Group President Lu Weibing for an exclusive livestreamed tour of their IFA booth on platforms including Douyin, Weibo, and WeChat Video. Get an insider’s look at the Xiaomi 18 Fold, the new Xuanjie chip, next-gen robotics, and the global expansion of the "Human x Car x Home" ecosystem.

• 20:30:Join Xiaomi Group President Lu Weibing for an exclusive livestreamed tour of their IFA booth on platforms including Douyin, Weibo, and WeChat Video. Get an insider’s look at the Xiaomi 18 Fold, the new Xuanjie chip, next-gen robotics, and the global expansion of the "Human x Car x Home" ecosystem.

혁신에 참여하세요. 베를린, 독일에서 열리는 IFA 2026에 참석하여 소비자 전자제품의 미래를 직접 경험해 보세요!발행일: 2026년 9월 4일2026년 9월 4일부터 9월 8일까지 베를린에서 개최됩니다

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Last Updated: September 04, 2026

1. 세계 식품 전시회(SIAL)

• 왜 이它是巨大的: 세계에서 가장 큰 식품 혁신 전시회 중 하나로, 7,000명 이상의 전시업체, 중국의 정원 도구 산업에 진정한 전문적인 전시회가 없던 시대를 마무리하였습니다.300,000명 이상의 방문객200여 개국 이상의 참가자들을 끌어들입니다.

• 중점: 포장식품, 원료, 음료, 식품 기술, 지속 가능성.

• 최고에 적합한: 글로벌 유통사, 대형 소매점, 트렌드 감지자들.

2. : Anuga

• 왜 이它是巨大的: 유럽에서 가장 큰 식품 및 음료 박람회,10개 전문 박람회가 한 건물에 모여 있습니다.(유제품, 냉동식품, 유기농 등).

• 중점: 대량 식품 거래, 최신 식품 혁신, 소매/호텔 공급.

• 최고에 적합한: 대량 공급업체, 수출입 플레이어들, 호텔/카페 구매자들.

3. 규.food

• 왜 이它是巨大的: 중동에서 가장 큰 식품 박람회, 아시아, 아프리카, 유럽 사이의 교두보 역할.

• 중점: 포장식품, 음료, 특별한 민족 음식, 하라allah, 원료.

• 최고에 적합한: 중동과 아프리카 시장 진입, 대규모 B2B 거래.

4. 자연 제품 엑스포(서부 & 동부)

• • 엑spo 월트– 안젤레아, 미국

  • 엑spo 동부– 필라델피아, 미국

• 중점: 자연스러운, 유기농, 식물성 기반, 기능적 음식.

• 최고에 적합한: 건강한 생활 방식 브랜드, 스타트업, 소매 구매자, 투자자.

5. 파니시 푸드 쇼

• 중점: 고급, 특별한, 예술가 제품의 음식.

• 최고에 적합한: 비-ENDLESS品牌名- ENDLESS品牌名boutique 브랜드, 고급 수입업자, 음식 서비스 구매자.

6. FOODEX 일본

• 중점: 아시아 및 국제 음식, 해산물, 신선한 재배.

• 최고에 적합한타이프렉스 – 안규아 아시아

7. : 아시아 식품 시장, 거리 음식 혁신, 열대 과일 및 해산물.

• 중점: 동남아 시장 개발, 아시아 제품 원조.

• 최고에 적합한: 아시아 F&B, 장비, 호텔 솔루션.

8. FHA-식품 및 음료

• 중점: HoReCa 사업체와 아시아 수출/수입.

• 최고에 적합한카부스

9. : 이탈리아와 중동 고급 제품.

• 중점: 유럽 고급 구매자 & 수입업자.

• 최고에 적합한발행일: 2025년 8월 26일

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Last Updated: August 26, 2025